While Amazon originals might not live at the top of Nielsen’s charts, the company has produced a string of highly watched and well-reviewed shows. A science fiction drama series called The Peripheral cost $175 million but wasn’t a break-out hit either, according to the Hollywood Reporter. Citadel, a spy series that reportedly cost $300 million, missed making Nielsen’s most-watched lists in the weeks following its release. Its much anticipated Daisy Jones & the Six cost $140 million to make but didn’t meet the company’s internal expectations for viewership, according to the Hollywood Reporter. Other Amazon originals have failed to draw big audiences. Amazon Studios head Vernon Sanders said the show has been a “ tremendous success” in an interview with Collider, adding that it has brought the most new subscribers of any Amazon original. Netflix’s Squid Game had an 83 percent completion rate, Forbes reported. Only 37 percent of viewers who started watching the series finished it, according to Forbes. It is unclear if the series can deliver returns for Amazon. Amazon is planning a total of five seasons, which could make it the most expensive series in history. The rights and first season for Rings of Power, the Lord of the Rings prequel, cost $715 million, the Wall Street Journal reported. Amazon is paying $1 billion annually for Thursday Night Football through 2033. Some Amazon originals have crept onto lists in the past, but the viewership might not be enough to justify the company’s content budget.Īmazon’s 2022 spending is led by its NFL Thursday Night Football deal and Rings of Power costs. Disney+ stood out on the 2022 films list, with 10 of 15 top spots. In 2022, Netflix took 13 of the 15 top spots for most-watched original content by minutes viewed. Only Netflix and Disney spent more on streaming content, but for the past three years, Netflix and Disney+ have dominated Nielsen’s most-watched charts, both on its weekly and annual lists. Of that $16.6 billion, $7 billion went towards original programs, live sports deals and third party licensing-up from $5 billion the year prior. In 2021, Amazon spent $13 billion in that category. Last year, Amazon spent $16.6 billion on content, which includes all licensing and production costs associated with the company’s television, film and music business.
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