![]() “A tool worth keeping is one that will have a positive impact on my productivity and move me toward my goals.”īelow are the three things I learned from exploring today’s content marketing toolbox (as well as a list of the all the mentioned content tools): 1. For others, it’s how they enable me to do my best work and keep me organized,” explains Hannah Wiginton, a content writer and marketer. “For some tools, it’s the level of customization offered. After sifting through them, what was most interesting wasn’t just the individual tools, but how marketers used the tools in combination. In less than a week, there were 105 submissions with mentions of about 50 unique content marketing tools. My research process was simple – I posted a three-question survey to two different content marketing groups. Out of all the options, which ones are mainstays on a content marketer’s screen? Instead of a “best of” list (Brian Dean already has a great one), I wanted to know the exact tools marketers rely on to achieve their goals. Whether it’s analyzing keywords, tracking page views, or coming up with the catchiest headline, there’s a tool to help get the job done.īut what are content marketers actually using? ![]() Now, as a content marketing manager, my toolkit is full of programs that go way beyond grammar and spell checks. (The first ones I remember using were Capitalize My Title and Clearscope.) ![]() During the year I spent as a freelancer, each company I wrote for had their own set of preferred content tools. I’d jot down notes on paper during interviews, and then type everything out as soon as I got to my laptop.Īs almost all publishing moved online, so did everything else – brainstorming, proofreading, sharing notes, etc. When I first started as a writer, the only “content marketing tool” I used was Microsoft Word. ![]()
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